I go to great lengths to learn the industries of the businesses I work with so their story is communicated in a method and order that makes sense. The success of the people and businesses I work with is how I measure my own, so consider me part of your team.
I make it a point to know who I'm creating for, how they intend to use what we are collaborating on, and who will be using or consuming each piece. By building a full scope of the purpose and desired tone, we can hone our target so the information my clients and I are trying to relay connects effortlessly with its intended audience.
Every project is worth 100% of my effort, regardless of how small or mundane you may think it is. Pride is a transferrable commodity that can lend any project the appearance of being more valuable. If it's worth doing, it's worth doing right.
The Canadian Society for Medical Laboratory Science felt their existing branding was cold and stale. They also wanted to add a new colour to their branding which consisted of black, blues, and a yellow which was later revealed to be lacking contrast and as such had limited its use.
The goal was to communicate a professional yet approachable feel. To accomplish this, the brand typefaces were replaced, the logo use guidelines were refined, an event logo was updated, image subject matter and templates were defined for advertising, presentations, and office stationery. The colour green was added to the existing colour palette and the problematic yellow was adjusted to be richer.
CSMLS wanted their Annual Report to be easy to digest and align with their new brand standards.
Custom infographics were created to visualize their data in an easily identifiable way. The Annual Report and infographics were created in French and English.
CSMLS required a spiral bound program for their annual LABCON event.
A daily way-finding system was proposed to help convention attendees quickly find where each event was taking place each day. A map of the venue was placed on the back of each tab with the corresponding days events marked on it. This allowed for the user to see the map and itinerary for each day at the same time. This was met with extremely positive feedback from attendees.
The client required a brochure for the nxt Seating Series accessibility products they manufacture. They also required product photography for the whole line of products.
A photoshoot was completed at the client's office, the resulting lifestyle and product images were retouched and used in the brochure.
The client required demonstration images to be photographed and an easy to follow guide to explain how to fit the product to the user. During this project I had limited contact with the client as they were out of the country promoting their product range.
I took the initiative to rework the supplied copy and re-flow it to more effectively communicate the products. The client was thouroughly impressed with the additional attention to detail as was the product manufacturer.
Dynamic Health Care Solutions required a brochure to highlight the features and specifications of the range of commode chairs they offer.
The brochure was designed to feel clean despite the volume of information. The specification chart was simplified to remove redundant information as a measure to make it feel lighter.
Browne & Company required a brochure to showcase their line of cookware in both French and English languages.
The brochure was created in accordance to the Cuisipro line's branding guide and printed on FSC certified paper.
The client required an update to their annual catalogue and wanted a striking cover that utilized a spot varnish.
The working files of the previous catalog were supplied, however it was more cost effective to start a fresh document with coherent style sheets which will make the catalogue easier to update in the future. A slight refresh helped make the catalogue feel uncluttered.
The clients required wedding stationery that reflected the couple's personality and the tone of their wedding. They also wanted to utilize their engagement photographs.
The couple and I selected suitable photographs and discussed a relaxed theme. The client expressed a fondness for antique signs and a highly typographic and integrated approach was used for their postcard style invitations, RSVP cards, thank you cards and bomboniere tags.
The client wanted to update and replace their existing menus on a limited budget.
The direction was to create a feeling of freshness and authenticity, two royalty-free stock images were selected and used throughout and images of spices were scanned and cleaned up from the exisiting menu. The entire menu was retyped and corrections to previously printed errors were addressed.
The client required a website and supplied their logo and raw information only.
The aesthetic of the logo was used to create a clean and fitting look that communicates a friendly and safe feeling. An infographic was created to provide a more comprehensive understanding of the head louse. A custom web form with validation written in php was created to allow users to easily send email to Naturally Lice.
I love to barbecue year round and make a mean pulled pork. I can't resist a good board game with family & friends and I'm also an aspiring rockstar; but only in my car.
I have a passion for photography, I have shot products for design client's in a bind, and have been experimenting with long exposures when I'm not snapping pictures of my family.
Copyright © 2016 · All Rights Reserved · Ben Gibbons